law suit / large-scale advertising / media market / insurance initiative / free media coverage / law journal / television advertising / feasible advertising medium / media markets / /
Organization
Democratic Central Committee / UCLA Law School Dean’s Fund / California Trial Lawyers Association / Stanford Institute for the Quantitative Analysis of Social Issues / UCLA Center for American Politics and Public Policy / Stanford University / University of California / Los Angeles / senate / /
Person
Bill Clinton / Seth Masket / Francisca Mok / Franklin Roosevelt / Phil Burton / Daniel H. Lowenstein / Ronald Reagan / David Willis / Gray Davis / Michael Berman / /
PoliticalEvent
primaries / the 1998 primary / the 1994 primary / primary / general election / the primary / the statewide primary / primary contests / general elections / /
Position
California Secretary / Governor / county sheriff / prominent direct mail consultant / congressman / Secretary of State / legal counsel / /
ProvinceOrState
California / San Francisco County / Los Angeles County / /
THE STEALTH CAMPAIGN: EXPERIMENTAL STUDIES OF SLATE MAIL IN CALIFORNIA1