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Cambridge University Press[removed]6 - The Law of Reputation and Brands in the Asia Pacific Edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson Excerpt More information
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Document Date: 2012-02-28 12:30:15


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City

Mason / Melbourne / London / /

Company

Dell / IBM / Philip Morris / Glaceau / Cadbury / Cambridge University Press / Kraft / Gillette for US / CocaCola Company / Thomson / Google / YouTube / Coca-Cola / Honda / Procter & Gamble / Walmart / Louis Vuitton / Gillette Company / Ducati / Amazon.com / Lenovo / Microsoft / Apple / Coca-Cola Amatil / /

Continent

Asia / /

Country

United States / United Kingdom / China / /

Currency

USD / /

Event

M&A / /

IndustryTerm

food items / car brand / energy-drink categories / personal computing market / chocolate manufacturer / web service / food / individual buyer / retail outlets / brand valuation services / multi-blade shaving systems / motorcycle manufacturer / co.uk/tol/business/industry_sectors/technology/article2341612.ece / products/services / income groups / software solution / /

OperatingSystem

Microsoft Windows / /

Organization

Cambridge University / Harvard / Chinese PC / American Marketing Association / ThinkPad association / /

Person

Jeff Bezos / Robert E. Hoskisson / Joshua Gans / Michael A. Hitt / Jordan Mitchell / Andrew T. Kenyon / Janice Luck / Evelyn T. Christiansen / Neville Isdell / Bruno Cassiman / Loy Wee Loon / Ng-Loy Wee Loon / Richard Tanner Pascale / Yang Yuanqing / Wendy Zellner / Robert Berner / Roger Sinclair / William C Symonds / /

Position

chairman ’ / chief executive officer (CEO) / CEO / /

Product

Vitaminwater / PC / Fruitwater / Vitaminenergy / Microsoft Windows / iPads / Smartwater / /

ProvinceOrState

Ohio / /

PublishedMedium

BusinessWeek / /

Region

Asia Pacific / /

Technology

laptop computer / operating system / pdf / /

URL

www.youtube.com / www.interbrand.com/en / www.pginvestor.com/phoenix.zhtml?c / http /

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