| Document Date: 2012-07-25 15:43:00
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City Cleveland / Louisville / New York / Chicago / / Company Pepsi / The Wall Street Journal / Coca-Cola / / Continent America / / Country Canada / / Facility University of Chicago / / IndustryTerm media-were showing / bargain product / / Organization the University of Chicago / / Person Stephanie Capparell / VADIM LIBERMAN / Walter Mack / Edward Boyd / / Position editor / CEO / enlightened white manager / assistant national sales manager / diversity director / shrewd businessman / / ProvinceOrState Kentucky / / PublishedMedium The Wall Street Journal / /
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questioning authority Stephanie Capparell explains why Pepsi hits the spot for black Americans. Are African-Americans worth customized marketing efforts?