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VBCOP – A Unifying Campaign Strategy Model Chris Rose www.campaignstrategy.org March 2009 Introduction Below is an outline of a new strategy model which provides a simple link between the common desire of social campai
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Document Date: 2009-03-16 10:10:12

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Company

Virgin Airline / The Sun / Maslow Group / the Financial Times / /

Country

United Kingdom / /

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Event

Environmental Issue / /

Facility

Golden Dreamer centre / Hebrew University of Jerusalem / /

IndustryTerm

purchased product / electric car / rooftop energy contribution / social networking / /

Movie

Brave New World / /

Organization

Hebrew University of Jerusalem / /

Person

Pat Dade / Shalom Schwartz / Impulsive Spender / Chris Rose / /

Position

Unifying Campaign Strategy Model / / /

PublishedMedium

the Financial Times / /

URL

http /

SocialTag