media spending / advertising return / print advertising / radio advertising / visual media / visual and audio media / strongest consumer response tool / visual advertising media / online market research / telecommunications industry / audio media / consumer response tools / telephone keypad / online viewing / advertising campaigns / media advertisements / media formats / printing / online survey research / advertising materials / online surveys / visual media campaigns / advertising spending / visual and audio media formats / survey services / online survey / /
Organization
Mathematics Division of Information Technology & Sciences / Champlain College / Mathematics Division of Information Technology & Sciences at Champlain College / /
Person
Scott Stevens / Jim Whitney / Jeanne Landau / Laura Noonan / / /
Position
Director / Faculty Associate Business Management Division of Business / Public Relations Manager / Program Director / Faculty Associate Business Management Division / leader / Executive / Vice President of Marketing and Corporate Communications / Manager 800response / Associate Professor / /
Product
Vanity / Could / Rates with Vanity / Correct / vs. toll-free numeric / Consumer / Comparison / number Consumer / Toll / Rates / Could NOT / Correctly / Rate of Vanity / Significantly Lower / /