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Workflow technology / Broadcast engineering / Terminology / Television / Material Exchange Format / Broadcast Exchange Format / Workflow / Advertising agency / Advertising / Computer file formats / Standards / Business


SMPTE Meeting Presentation The Pipe Dream Becomes Real: Advertising Workflows Come of Age Christopher Lennon Harris Corporation,
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Document Date: 2013-04-03 16:41:01


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File Size: 641,57 KB

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City

White Plains / /

Company

Harold S Geller Advertising Digital Identification LLC / Netflix / Ad-ID / SMPTE Working Group / Hulu / Working Group / Age Christopher Lennon Harris Corporation / /

Country

United States / /

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IndustryTerm

workable solutions / advertising asset / media platforms / house coding systems / digital file-based advertising workflows / media industry / media outlets / advertising asset identification / asset management / automated advertising / advertising copy instructions / infamous advertising slate / advertising metadata schema references / video advertising / printing / advertising identification schema / advertising supply chain / technology suppliers / asset management systems / digital asset management systems / advertising workflows / media / advertising content / stop-gap solutions / advertising workflow / important file-based workflow technologies / targeted advertising / media asset types / online sites / automation systems / web services / automated advertising workflows / /

MarketIndex

Global Trend / Global Project / /

OperatingSystem

Cross-platform / /

Organization

Television Engineers / Operations Administration / Advanced Media Workflow Association / Coalition for Innovative Media Measurement / American Association of Advertising Agencies / Association of National Advertisers / Interactive Advertising Bureau / SMPTE Board of Editors / Society of Motion Picture and Television Engineers / Society of Motion Picture / /

Person

Bob Liodice / Clyde Smith / /

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Position

President / player / Author / tackle the communication / /

Product

Trackable Asset Cross-platform Identification (TAXI) / /

ProgrammingLanguage

XML / /

ProvinceOrState

New York / /

PublishedMedium

Pipe Dream / /

Technology

XML / Digital Video / Cable TV / important file-based workflow technologies / /

SocialTag