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Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths Author(s): Zeynep Arsel and Craig J. Thompson Source: Journal of Consumer Research,
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Document Date: 2016-04-18 12:58:57
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Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths Author(s): Zeynep Arsel and Craig J. Thompson Source: Journal of Consumer Research,