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Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut
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Document Date: 2005-01-05 17:22:14
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Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut