| Document Date: 2008-10-15 12:25:27
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Company Yahoo! / Microsoft / / / Facility Harvard University / / IndustryTerm search engine revenues / search engine charges / advertising systems / advertising payment / advertising transaction / cost-per-conversion advertising system / search engine revenue / online advertising / advertising slots / search engine pIII / Internet advertising / online advertising auctions / advertising revenue / affiliate marketer / search engines / higher advertising revenue / online and offline consumer segments / sponsored search auctions / search / advertising auction / higher search engine revenue / online consumer segments / advertising slot / search engine / / Organization Harvard University / Industrial Organization / / Technology search engine / /
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Sharing Online Advertising Revenue with Consumers Yiling Chen2,? , Arpita Ghosh1 , Preston McAfee1 , and David Pennock1 1 Yahoo! Research. Email: arpita, mcafee, [removed] 2