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Improving the Effectiveness of Time-Based Display Advertising DANIEL G. GOLDSTEIN and R. PRESTON MCAFEE and SIDDHARTH SURI, Yahoo! Research Display advertisements are typically sold by the impression, where one impressio
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Document Date: 2012-04-26 22:12:40

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City

Burbank / Valencia / New York / /

Company

Measure Visual Text / American Express / Visual Text / Amazon / ACM Inc. / Danaher / Netflix / Google / Yahoo! / PricewaterhouseCoopers / /

Country

United States / Spain / /

Currency

ZAR / USD / cent / /

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Event

Product Issues / Product Recall / /

Facility

Penn Plaza / /

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IndustryTerm

display advertising industry / online behavioral experiment / advertising slots / online advertising / time-based advertising system / online labor market / restaurant search website / impression-based advertising / television advertising / time-based advertising / impression-based advertising system / online news article / sponsored search ads users / /

Person

Mason / SIDDHARTH SURI / DANIEL G. GOLDSTEIN / R. PRESTON MCAFEE / Avis Jeep / /

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Position

author / Economics General / /

Product

Tetris / short ads / Measure Visual Text Recall Visual Text / Jeep / /

ProvinceOrState

Alberta / New York / /

PublishedMedium

the American Express / /

Technology

API / /

URL

http /

SocialTag