comparative other buyer / given product / pharmaceuticals / online discussion board / communications campaigns / media response / retail businesses / yield management technology / Information technology / yield management / similar products / public relations nightmare / social network / price and products / negative word-ofmouth communications / similar product / travel dates / /
Organization
University of Illinois / Bentley College / Department of Business Administration / P1 / /
Person
Morgan / Xia / Kent B. Monroe / Hunt / Jennifer L. Cox / Walker T Lan Xia / Thibaut Lan Xia / /
Position
Author / driver / major driver / Associate Brand Manager / Assistant Professor of Marketing / Major / trustee / Professor of Marketing / Manager / John Deere Worldwide Commercial & Consumer Equipment / /
Lan Xia, Kent B. Monroe, & Jennifer L. Cox The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions Recent news coverage on pricing portrays the importance of price fairness. This article conceptually i