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Unit price / Price point / Packaging and labeling / Price discrimination / Business / Pricing / Marketing


Package size and perceived quality: The intervening role of unit price perceptions
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Document Date: 2014-03-20 00:01:18

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File Size: 496,22 KB

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City

San Antonio / /

Company

Minute Maid / Yahoo / Elsevier Inc. / /

Country

United States / /

Currency

USD / HKD / /

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Facility

Chinese University of Hong Kong / University of Texas / USA Hong Kong University of Science / /

IndustryTerm

non-food domain / equivalent product / non-food products / equivalent products / potato chips / low quality product / effortful processing / non-food / food / /

Organization

Hong Kong University of Science and Technology / Hong Kong / University of Texas at San Antonio / Department of Marketing / Chinese University of Hong Kong / Society for Consumer Psychology / /

Person

Jaideep Sengupta / Robert S. Wyer Jr. / /

Position

driver / mediator of quality perceptions / Preacher / General / judge / Corresponding author / /

ProvinceOrState

Texas / /

Technology

Pringles potato chips / /

URL

http /

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