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An Exploratory Study on the Emergence of Private Labels in India Rajesh K. Aithal KEY WORDS: Private Labels; Indian Retail Scenario; Consumer Perceptions; Generic Brands. In the countries where organized retail is estab
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Document Date: 2009-09-09 03:28:26
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An Exploratory Study on the Emergence of Private Labels in India Rajesh K. Aithal KEY WORDS: Private Labels; Indian Retail Scenario; Consumer Perceptions; Generic Brands. In the countries where organized retail is estab