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Market research / Research / Nonprobability sampling / Random sample / Response rate / Sample size determination / Resampling / Standard error / Sample / Statistics / Sampling / Survey methodology


On Probability Sampling, Babies and Bathwater (A Media Rating Council Staff Point of View) Discussions of samples used for Internet panel (user-centric) research invariably turn to the viability of probability sampling.
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Document Date: 2009-04-15 12:39:18


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File Size: 60,67 KB

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City

Calibration Probability / /

Company

AOL / /

IndustryTerm

Internet measurement environment / Internet access / Internet Measurement Panels Nonprobability Panel Projection Validity / Internet research panels / Internet research / web properties / even Internet users / Internet measurement practitioners / Internet panel measurement suppliers / Internet behavior / Internet panel / media currency / Internet panels / Internet research providers / larger Internet / guide Internet research services / telephone-based surveys / Internet measurement / large Internet-based panels / Internet weighting / Internet usage warrant separate weighting / Internet population / important population / currency-level products / possible solutions / measured web-properties / Internet currency / Internet sampling / media currency measurement / Internet samples / media habits / Internet-panel / /

Organization

Media Rating Council / /

Person

Robert Groves / Bertrand Russell / /

Position

general Internet population / analyst / Optimizing General / /

PublishedMedium

Public Opinion Quarterly / /

SocialTag