Case Study | Aussie Approach: Procter - Procter - Document - PDFSEARCH.IO

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	Case Study \| Aussie Approach: Procter & Gamble wanted to grow the Aussie brand without losing its substantial loyal customer base. The business objective was to improve Identity \| Add to Reading List Document Date: 2012-10-24 19:37:53 Open Document File Size: 374,60 KB Share Result on Facebook Company Procter & Gamble / / IndustryTerm cluttered retail environment / / Person Christopher Keith / / Position Brand Manager / / SocialTag Marketing Aussie Shampoos Brand

Case Study | Aussie Approach: Procter & Gamble wanted to grow the Aussie brand without losing its substantial loyal customer base. The business objective was to improve Identity |Add to Reading List