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Case Study | Aussie Approach: Procter & Gamble wanted to grow the Aussie brand without losing its substantial loyal customer base. The business objective was to improve Identity |
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Document Date: 2012-10-24 19:37:53
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File Size: 374,60 KB
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Company
Procter & Gamble /
/
IndustryTerm
cluttered retail environment /
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Person
Christopher Keith /
/
Position
Brand Manager /
/
SocialTag
Marketing
Aussie
Shampoos
Brand