Stanford University / University of Pennsylvania / /
IndustryTerm
gas mileage / acceptable product / follow-up protocols / attribute level utilities / study protocol / communications messages / Online data collection / communications projects / advertising appeal / implicit utilities / non-metric heuristic algorithms / even different actual products / attribute utilities / /
OperatingSystem
Xp / /
Organization
Gardening Assoc. / Wharton School / Stanford University / the University of Pennsylvania / National Football League / Wharton School at the University of Pennsylvania / /
Person
Max-Diff Model / Ben Relieves / Bened Rec / Nat / Benedryl Relief / Hierarchical Bayes / Ben Enjoy / Ben Won / Self Explicated / Less Sedating / Paul E. Green / /
Conjoint Analysis: Explaining Full Conjoint analysis answers the question of which attributes are important to consumers and how important they really are. Taken in combination, individual product attributes can be used