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Business / Geostatistics / Multivariate statistics / Market segmentation / Product management / Segmentation / Cluster analysis / Tourism / Psychographic / Statistics / Marketing / Market research


Interdependency of reef and rainforest tourism – a segmentation analysis of visitors to Tropical North Queensland Michelle Thompson & Bruce Prideaux, School of Business, James Cook University
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Document Date: 2012-06-03 19:34:48


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File Size: 1,03 MB

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City

Melbourne / Brisbane / Sydney / /

Company

Tropical Tourism North Queensland / North Queensland / Rainforest Research Centre Limited / Tropical North Queensland / /

Facility

James Cook University / Cairns Airport / Cairns International Airport / Tropical Sciences Research Facility / /

Holiday

Commonwealth Day / /

IndustryTerm

activity specific travel motives / travel motivations / travel behaviour / site infrastructure / tourism products / travel party / reported travel motivations / clusters using travel motivations / individual operators / age / food / /

NaturalFeature

Great Barrier Reef / Torres Strait / /

Organization

Australian Government / School of Business / Wet Tropics Management Authority / Great Barrier Reef Marine Park Authority / James Cook University / Reef and Rainforest Research Centre / Association of Marine Park Tourism Operators / /

Person

Thompson / Bruce Prideaux / /

Position

coach / researcher / Minister for the Environment and Water Resources / /

Region

North Queensland / /

URL

http /

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