![Behavioral finance / Lottery / Consolation Prizes / Business / Sweepstakes / Prospect theory / Stochastic dominance / Probability / Randomness / Marketing / Decision theory / Probability and statistics Behavioral finance / Lottery / Consolation Prizes / Business / Sweepstakes / Prospect theory / Stochastic dominance / Probability / Randomness / Marketing / Decision theory / Probability and statistics](https://www.pdfsearch.io/img/00cec1db3329fc31df8801656e8ec9f5.jpg) Date: 2014-05-08 23:31:18Behavioral finance Lottery Consolation Prizes Business Sweepstakes Prospect theory Stochastic dominance Probability Randomness Marketing Decision theory Probability and statistics | | DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that consAdd to Reading ListSource URL: www.bm.ust.hkDownload Document from Source Website File Size: 120,00 KBShare Document on Facebook
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