DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that cons

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Date: 2014-05-08 23:31:18 Behavioral finance Lottery Consolation Prizes Business Sweepstakes Prospect theory Stochastic dominance Probability Randomness Marketing Decision theory Probability and statistics		DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that cons Add to Reading List Source URL: www.bm.ust.hk Download Document from Source Website File Size: 120,00 KB Share Document on Facebook

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