| Document Date: 2013-02-22 09:51:43
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City Austin / Salt Lake City / Reading / / Company Clear Channel / Unilever / AT&T / Sony / The Yankee Group / Google / Newad / Monaco Strappy System / T-Mobile / MasterCard / Verizon / H&M / Canada (2012) The BNPA / Samsung / NFC / Astral / Gauge Mobile / / Continent North America / / Country Japan / United States / Canada / United Kingdom / Finland / / Currency USD / / Event Business Partnership / / Facility Restaurant Pannu / Club Gym Train station / / IndustryTerm transportation / similar devices / promotional and advertising opportunities / poster site / mass printing / advertising media / wireless networking platforms / payment applications / advertising test / enabled electronic devices / social networking connections / wireless communication technology / technology can / event management / outdoor advertising sites / / MusicAlbum Guy / Vasoline / Tony / / OperatingSystem ISIS / / Person Catherine Bourcier / BART NFC / / Position Director / Strategic Planning / Marketing Research and Analysis / Executive / content Executive / / Product iPhone / Lynx / Magnum / / Technology smartphone / wireless communication technology / smartphones / /
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NFC and Marketing – Bridging the gap By: Catherine Bourcier, Director, Strategic Planning, Marketing Research and Analysis