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Using Values Modes Chris Rose1 and Pat Dade2 Values Modes is a psychographic mapping system which looks at the values that underlie behaviour. Behaviour is generally a strong determinant of opinion. Therefore the driver
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Document Date: 2011-10-11 20:31:39
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Using Values Modes Chris Rose1 and Pat Dade2 Values Modes is a psychographic mapping system which looks at the values that underlie behaviour. Behaviour is generally a strong determinant of opinion. Therefore the driver