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Social psychology / Business / Design / Marketing / Advertising / Psychographic


Case Study Driving personalisation for better audience engagement, increased conversion rates and higher ad revenues
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Document Date: 2015-01-19 06:54:58

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File Size: 188,15 KB

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City

London / /

Company

VisualDNA / eBay / Haymarket Media Group / Google / Facebook / PistonHeads.com / CON CO / /

Continent

Europe / /

Country

United Kingdom / /

/

IndustryTerm

advertising technology platforms / online customers / automotive car buyer / web content / web users / online motoring community / advertising revenues / built-in finance offer / online behaviour / oil change / finance / web publishers / finance package / online merchants / similar car / /

Person

Lee Williams / /

/

Position

Executive Director / Executive / specialist / community manager / /

Product

Analytics platform / Analytics / /

Technology

CRM / /

URL

www.visualdna.com / www.visualdna.com/marketing-services / PistonHeads.com / /

SocialTag