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Evaluation methods / Scientific method / Research methods / QSR International / XSight / Content analysis / Data analysis / Qualitative psychological research / Computer assisted qualitative data analysis software / Science / Qualitative research / Methodology


advertisingresearch Reproduced with permission of Admap, the world’s primary source of strategies for effective
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Company

QSR International / Turnstone Research / MORI / /

Country

Japan / Australia / United Kingdom / New Zealand / /

/

Facility

Qualitative Hothouse / /

IndustryTerm

analysis technology / technology dilemma / possible solution / Software offers / software tool / qualitative data-analysis software / computer software / suitable software / data-analysis software / business solutions / qualitative software solutions / analytical tool / analysis software / focus groups / /

Organization

World Advertising Research Center / /

Person

Jackie Duke / Sara Butler / Philly Desai / Gail MacKenzie / Mike Everett / Gill Ereaut / Jaime Rose / /

Position

project director / qualitative researcher / years and software consultant / coordinator / project manager / managing director / communications manager / commercial qualitative researcher / Butler / researcher / director of Linguistic Landscapes / renowned author / commercial qualitative researcher of 20 years and software consultant / MORI project director / MORI project manager / /

Product

XSight / /

Technology

analysis technology / /

URL

www.admapmagazine.com / /

SocialTag