IBM / Control Data Corporation / James L. Horton 4 / AT&T / Kellogg / Freddie Mac / Fannie Mae / Wang Laboratories / Halliburton Co. / /
Country
United States / Iraq / /
Currency
USD / /
IndustryTerm
corporate communications / Public relations counselors / reputation bank / bank / less-than-optimal solution / corporate accounting / uranium mining / sheet metal stamping / pharmaceutical testing / manufacturing error / beneficial and safe products / telecommunications marketplace / manufacturing error first / public relations nightmare / public relations practitioners / public relations / word processing system / food / /
NaturalFeature
Western US forests / /
Organization
Public Company Accounting Oversight Board / United States Army / US government / National Aeronautics and Space Administration / National Highway Transportation Safety Administration / American military in Iraq / Department of Justice / US military / /
Person
James L. Horton / /
Position
head of corporate communications / duck hunter / CEO / inspector / fictional detective / Sherlock Holmes / courageous CEO / /
When Good Deeds Go Bad James L. Horton On April 28, 2004, three stories appeared on the front page of The Wall Street Journal that raised an issue for public relations practitioners. The issue? Organizations can fulfill