General Electric / Southwest Airlines / Ketchum / Burson-Marsteller / General Motors / Twitter / PRSA / Edelman / /
IndustryTerm
extent public relations departments / public relations programs / communications disciplines / public relations efforts / social media / public relations measurement / media relations strategy / public relations effectiveness / target media / public relations professional saying / technology industry / advertising value equivalency / media stories / digital and social media / Social media measurement / public relations activities / public relations professionals / media analysis / communications goal / public relations practitioners / public relations / Public relations scholars / social media campaigns / /
Organization
Global Alliance for Public Relations and Communication Management / Institute for Public Relations / International Association for the Measurement and Evaluation of Communications / Institute for Public Relations Joining / Coalition for Public Relations Research Standards / Institute for Public Relations Vol. / AMEC / Institute for Public Relations In general / Public Relations Society of America / Council of Public Relations Firms / U.S. Commission on Public Relations Measurement and Evaluation / Annenberg School for Communication and Journalism / Institute for Public Relations Zerfass / /
Position
Public Relations Executive / Assistant Professor / Managing Director / Teneo Strategy / inclusive / authoritative arbiter / /
Research Journal of the Institute for Public Relations Vol. 2, No. 1 (Winter, 2015) © Institute for Public Relations Joining the Movement?: Investigating Standardization of Measurement and