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Social psychology / Public opinion / Marketing / Public / Participatory culture / Social media / Two-way communication / User-generated content / Contingency theory of accommodation / Public relations / Communication / Behavior
Social psychology
Public opinion
Marketing
Public
Participatory culture
Social media
Two-way communication
User-generated content
Contingency theory of accommodation
Public relations
Communication
Behavior

Advocacy and Amplification: Nonprofit Outreach and Empowerment Through Participatory Media Public Relations Journal Vol. 7, No. 2, Special Issue: Diversity in Public Relations ISSN © 2013 Public Relati

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