social media platforms public relations practitioners / social media implementation / communication technology / social media presence / public relations researchers / social networking site / use public relations / distributed public relations / social media code / social media platforms / social media platform / media helps public relations practitioners / social media campaign / social media / social media policy / social media sites / online communities / social networking / individual social media channels / social networks / social media site / social media space / public relations practitioners / visited site / public relations / communication tools / social media strategy / social media accounts / communications activities / joining social networks / /
Organization
Assistant Professor Department / American Red Cross / Pennsylvania State University / Appalachian State University / Public Relations Society / Assistant Professor College / /
Person
Taylor / Tina McCorkindale / Kent / Selwyn / /
Technology
at least one technology / communication technology / following technologies / /
Public Relations Journal Vol. 7, No. 1 ISSN[removed] © 2013 Public Relations Society of America A Benchmark Analysis of the Strategic Use of Social Media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter