Puffery

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11	Vol. 33, No. 3, May–June 2014, pp. 382–400 ISSN[removed]print) ISSN 1526-548X (online) http://dx.doi.org[removed]mksc[removed] © 2014 INFORMS Add to Reading List Source URL: www.kelley.iu.edu Language: English - Date: 2014-05-19 15:06:15 Pricing Behavior Deception Lie Social psychology Puffery Buyer Ethics Marketing Business
12	FTC Fact Sheet: It Looks Good…But is it True? W hen you see an ad, do you assume that what it says is true? Most ads are Add to Reading List Source URL: www.consumer.ftc.gov Language: English - Date: 2013-08-14 19:03:08 Deception Advertising Communication design Graphic design Puffery Testimonial Lie Ethics Marketing Business
13	Food and Beverage Consumer Fraud Litigation – The Third Wave Bruce A. Silverglade Principal OFW Law Add to Reading List Source URL: www.ofwlaw.com Language: English - Date: 2014-02-03 13:25:33 Nutrition Clinical pharmacology Food and Drug Administration Pharmacology Therapeutics United States Public Health Service Dietary supplement Puffery Health claims on food labels Food and drink Health Food industry
14	NP Puff Inks Technical Data Sheet #[removed]Wet Ink Tack Add to Reading List Source URL: www.rutlandinc.com Language: English - Date: 2012-11-10 21:59:15 Puffery Squeegee Technology Marketing Business Inkjet printer Office equipment