Measuring the effectiveness of 3rd-party demographic data Background One of the great benefits of digital advertising is that it provides advertisers with the ability to precisely target on an impression by impression ba - Quantcast - Document - PDFSEARCH.IO

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	Measuring the effectiveness of 3rd-party demographic data Background One of the great benefits of digital advertising is that it provides advertisers with the ability to precisely target on an impression by impression ba Add to Reading List Document Date: 2015-03-04 15:43:42 Open Document File Size: 434,61 KB Share Result on Facebook Company Yahoo / ESPN / Nielsen Online / Max Comp / comScore / / Country United States / United Kingdom / / Currency USD / / IndustryTerm given site / target audience groups / digital advertising / / Position media planner / / Product Yahoo Total / / Technology DSP / OCR / / SocialTag ComScore Targeting Lift Quantcast Whitelist Marketing Internet marketing Business

Measuring the effectiveness of 3rd-party demographic data Background One of the great benefits of digital advertising is that it provides advertisers with the ability to precisely target on an impression by impression baAdd to Reading List