University of Connecticut / Modeling Customer Lifetime Value Sunil Gupta Harvard University Dominique Hanssens University of California / Business School Wiliam Kahn Capital One V. Kumar University of Connecticut Nathaniel Lin IBM Nalini Ravishanker S. Sriram University / /
IndustryTerm
wireless customer database / luxury car market / financial products / basic stochastic modeling tools / Similar dynamic systems / financial services / bank / recommendation systems / airline pilots / business to business / wireless customer defecting / neural networks / information technology / multivariate decision tree induction algorithm / data mining / up-selling products / finance / Internet grocery / /
Organization
Harvard University / University of Connecticut As / University of Connecticut / University of California / Los Angeles / London Business School / /
Person
Sunil Gupta / Bruce Hardie / /
Position
model / basic model for customer acquisition / rt / appropriate model for any contractual business settings / separate model for monetary value / logit model for acquisition / Tobit model for CLV / /
ProvinceOrState
California / Connecticut / /
Technology
neural network / information technology / data mining / machine learning / simulation / multivariate decision tree induction algorithm / /
Modeling Customer Lifetime Value Sunil Gupta Harvard University Dominique Hanssens University of California, Los Angeles; Marketing Science Institute