Netflix / CBS / Hulu / When / Scripps Networks / DirecTV / Google / YouTube / Comcast / /
Country
United States / /
IndustryTerm
holistic campaign management / advertising dollars / digital media / ad technology / programmatic technology / video solutions / screens Internet TV streaming / online sales / media buyers / internet-based inventory / /
NaturalFeature
Travel Channel / /
Position
Nexus Player / /
Product
TV Everywhere service / TV Everywhere / /
PublishedMedium
the TV Guide / /
Technology
OLED / measurement Technology / DAI technology / smartphones / smartphone / Programmatic ad technology / /
2 THE EVOLUTION OF TV Reaching Audiences Across Screens