BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by

First Page		Document Content
Date: 2013-03-19 14:44:13 Applied psychology Health promotion Social marketing Marketing effectiveness Social media Internet marketing Marketing mix modeling Marketing Business Strategic management		BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by Add to Reading List Source URL: www.meclabs.com Download Document from Source Website File Size: 1,72 MB Share Document on Facebook

	Zurich − Campus Zentrum, Toni-Areal School of Applied Psychology Phone +, , www.zhaw.ch/psychologie IAP Institute of Applied Psychology Phone +, , w DocID: 1xW2S - View Document
	Journal of Applied Psychology 2006, Vol. 91, No. 4, 762–776 Copyright 2006 by the American Psychological Association/$12.00 DOI: DocID: 1uBoa - View Document
	BASIC AND APPLIED SOCIAL PSYCHOLOGY, 30:208–218, 2008 Copyright # Taylor & Francis Group, LLC ISSN: print=online DOI: Of Warrior Chiefs and Indian Princesses: The Psycholo DocID: 1utjl - View Document
	MASTER BIBLIOGRAPHY Allen, T. DRewarding good citizens: The relationship between citizenship behavior, gender, and organizational rewards. Journal of Applied Social Psychology, 36(1), doi: j.00 DocID: 1ukqA - View Document
	Journal of Applied Psychology 2007, Vol. 92, No. 6, 1524 –1541 Copyright 2007 by the American Psychological Association/$12.00 DOI: DocID: 1tTGi - View Document