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Influencer marketing / Social media / Word of mouth / Advertising / Social networking service / ROI of Social Media / Marketing / Strategic management / Business


The Science of Influence The History, Evolution, Application, and Future of Influence Marketing 1
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Document Date: 2014-12-17 03:15:36


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File Size: 1,01 MB

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Company

Tweet / American Express / Yankelovish Partners / McKinsey & Company / Twitter / Facebook / /

Country

Egypt / /

Currency

USD / /

Facility

University of Yale / /

IndustryTerm

by-product / distinct feature separating social media influencers / social media marketers / online / social media / online review / topic network / social media users / social media influencers / paint roller / media influencers / relationship networks / homogeneous / social networks / social media platforms / social network / energy / /

Organization

Wharton School / Harvard / Yale / PRODUCT ADOPTION AUTHORITY / /

Person

Mubarak / Charlie Osmond / Navid Hassanpour / Herbert Simon / /

Position

opinion leader / threshold model of network collective action / /

Product

Amex card / Amex / /

PublishedMedium

The Harvard Business Review / /

SocialTag