MarketingSherpa LLC / MECLABS Group Company / MarketingSherpa 2011 Social Marketing Benchmark Report / ROI / Customer Service MarketingSherpa LLC / /
Country
United States / / /
IndustryTerm
social media budget / social media marketers / social media monetization / social media marketing budget / media platforms / social media / social media sites / social media integration tactics / media platform usage / search optimization / Online forum brand building / social media budgets / social media knowledge / social networks / Online spending / social media platforms / media giveaway campaign / social network / online content / social media marketing / media marketers / online marketing budget line items / /
Organization
Social Marketing Benchmark Report Chapter / /
Person
Sergio Balegno / Boris Grinkot / Jeffrey Rice / Brad Bortone / Kaci Bower / Adam Sutton / Daniel Burstein / / /
Position
Director of Product Development / Lead Author / Editor / Director of Editorial Content / Senior Reporter Production Editor / Executive / Research Analyst / Director of Research Contributing Authors Jen Doyle / Senior Research Analyst / /
BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by