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Strategic management / Social media / Performance management / Marketing performance measurement and management / Social media measurement / Content marketing / ROI of Social Media / Customer engagement / Marketing / Business / Management


A Best Practices Report Content Marketing Performance: A Framework to Measure Real Business Impact
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Document Date: 2015-03-12 14:55:46

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File Size: 2,79 MB

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Company

Altimeter Group / Twitter / Google / Facebook / /

IndustryTerm

social media team / web analytics / earned media / media platforms / social media / social networks / earned media channels / social media efforts / owned and paid media / communications strategies / /

Organization

SEATTLE SEAHAWKS / /

Person

Rebecca Lieb With Jessica Groopman / Susan Etlinger / /

Position

Executive / /

Technology

CRM / business intelligence / /

SocialTag