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Technological change / Business / Social media / ROI of Social Media / Science / Diffusion of innovations / Diffusion / Technology adoption lifecycle / Social enterprise / Marketing / Product management / Sociology


Document Date: 2012-07-16 09:30:44

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Company

Innovators / Twitter / YouTube / Facebook / JetBlue / Comcast / Pizza Employee’s Handling of Food Domino / American Express / Lenskold Group / Radian6 Technologies / Intuit / iRobot / United Airlines / CNN / /

Currency

USD / /

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Facility

Apple store / /

IndustryTerm

measurement tool / implemented social media / crisis management / unplanned social media / individual / media outlets / measurement tools / poor food handling / social media channels / social media budget / tech product / social media / reason social media / social media adoption / social media outcomes / social media response / low social media / social media measurement / technology adoption theories / social networks / smallest / social media programs / social media initiative / social media initiatives / media budget / online community / /

NaturalFeature

Zappos waterfall / /

Organization

UCLA / Calculate Social Media ROI Chapter / Truths Truthsand andHow HowTo ToMeasure Measure Chapter / Myths / Truths and How To Measure Chapter / ROI Chapter / Introduction Chapter / Social Media Chapter / /

Person

Natalie L. Petouhoff / Dave Carroll / Geoffrey A. Moore / Domino / Geoffrey Moore / Theory / /

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Position

Director and Professor of Social Enterprise Executive Education and Consultant / undisputed market leader / /

URL

www.radian6.com / /

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