social media integration / social media activities / assessment tool / social media group report / social media / social media integration report card / brand management / customer management / outsource social media / social media metaphors / social media strategies / integrated social media / company using social media / social media people / social media platforms / innovation management / social media strategy / social media personnel talk / social media personnel / dedicated social media liaison / /
Organization
Duke University in Durham / Fuqua School of Business / /
Person
Christine Moorman / Beth Comstock / /
Position
director of The CMO Survey / senior professor of business administration / /