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insights CMO Survey Integrating Social Media Is your company using social media strategically?
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Document Date: 2012-02-02 20:27:21


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Company

GE / Facebook / /

/

Event

M&A / /

Facility

Duke University / /

IndustryTerm

social media integration / social media activities / assessment tool / social media group report / social media / social media integration report card / brand management / customer management / outsource social media / social media metaphors / social media strategies / integrated social media / company using social media / social media people / social media platforms / innovation management / social media strategy / social media personnel talk / social media personnel / dedicated social media liaison / /

Organization

Duke University in Durham / Fuqua School of Business / /

Person

Christine Moorman / Beth Comstock / /

Position

director of The CMO Survey / senior professor of business administration / /

SocialTag