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Journal of Consumer Research, Inc. Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism Author(s): Elif Izberk-Bilgin Source: Journal of Consumer
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Document Date: 2014-07-03 17:40:20
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Journal of Consumer Research, Inc. Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism Author(s): Elif Izberk-Bilgin Source: Journal of Consumer