Technical Report Series The Zyman Institute of Brand Science / TAMU College Station / Marketing Mays Business School Texas A&M University / Zyman Institute of Brand Science ZIBS Technical Report Asymmetric New Product Development Alliance / Emory University / / /
IndustryTerm
communication equipment / biotechnology / technology appropriation / information technology / high technology markets / e - commerce / manufacturing / high technology industries / information technology sector / pharmaceutical industries / biopharmaceutical industry / Internet service / /
Organization
Zyman Institute of Brand Science / Emory University / Asymmetric New Product Development Alliance / Texas A&M University / Emory University's Goizueta Business School / Department of Commerce / Kartik Kalaignanam* Doctoral Student Department / Marketing Department / Zyman Institute / /
Person
Ross Rizley / Arvind Rangaswamy / Alvarez / Michel Clement / Marc Fischer / Dominic Hanssens / Xing Pan / Mike Hitt / Michael Hitt / Alina Sorescu / Barney / Rajan P. Varadarajan / Shun Yin Lam / Coleman Chair / / /
Position
first author / Chair / Professor of Marketing / entrepreneur / /
Asymmetric New Product Development Alliance: