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Date: 2016-07-11 03:55:33Brand management Marketing Brand Universal McCann Engagement marketing Jennifer Aaker | DYNAMIC 100 BRANDS Written by Jonah Berger, Associate Professor at The Wharton School of University of Pennsylvania in partnership with IPG MediabrandsAdd to Reading ListSource URL: initiative.nlDownload Document from Source WebsiteFile Size: 294,95 KBShare Document on Facebook |