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EUROPEAN FOOTBALL CLUBS AND THEIR OVERSEAS FANS: TIME TO RETHINK MARKETING? Dr Simon Chadwick Professor of Sport Business Strategy and Marketing, Coventry University Business
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Document Date: 2014-05-07 09:54:14
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EUROPEAN FOOTBALL CLUBS AND THEIR OVERSEAS FANS: TIME TO RETHINK MARKETING? Dr Simon Chadwick Professor of Sport Business Strategy and Marketing, Coventry University Business