internet consumption / online questionnaire / media opportunities / /
Organization
Coventry University Business School / English Premier League / Birkbeck Sport Business Centre / European Money League / University of London Aims / UEFA / FIFA / /
Person
Simon Chadwick Professor / /
Position
Co-Director / Professor of Sport Business Strategy and Marketing / Player / /
SportsEvent
English Premier League / Serie A / /
SportsGame
football / soccer / /
SportsLeague
English Premier League / La Liga / UEFA / Serie A / Premier League / /
EUROPEAN FOOTBALL CLUBS AND THEIR OVERSEAS FANS: TIME TO RETHINK MARKETING? Dr Simon Chadwick Professor of Sport Business Strategy and Marketing, Coventry University Business