Active Worlds / Johnson & Johnson / About.com / Twitter / YouTube / Facebook / Health Services / MySpace / WebMD / Google / / /
Facility
Blood Institute / Sarah Temple / Mayo Clinic / University School / /
IndustryTerm
online mainstream news / multi-media resources / social media effort / web applications / online social media conversation / Online communication strategies / social media promotions / selected online communication approaches / social networking sites / health communications / social web applications / campaign web site / Internet Marketing Strategies / social media strategies / online activities / online social networks / online media outlets / Internet marketing tech / media approaches / social media tools / Internet marketing approaches / social networking strategy / advertising campaigns / social media coverage / social media channels / Internet Marketing / Internet Search Engine Advertising The team / media relations / social media activities / online dialogs / e-mail communications / social media / online outlets / promoted products / Web banners / online platforms / online offerings / search engines / online media / web pages featuring campaign educational materials / health communications strategies / social bookmarking site / social networks / online mainstream news sites / e-newsletters / online world / online approaches / advertising budget / social media marketing / media tactics / internet strategies / influential online media outlets / /
Organization
George Washington University School of Public Health / National Heart / Lung / and Blood Institute / George Washington School of Public Health / /
Person
Helen / Terry Long / N. Jennifer Wayman / /
Position
Relations Worldwide Account Supervisor / Public Health Advisor / clinical psychologist / Vice President / Ogilvy Public Relations / Corresponding Author / Director / Executive Vice President / Vice President / Ogilvy / /
Volume III, Summer 2009 Volume IV Using Social Media to Reach Women with The Heart Truth® – 2009 Update Terry Long 1