![Cognition / Motivation / Attitude change / Communication / Regulatory focus theory / E. Tory Higgins / Marketing / Framing / Consumer behaviour / Social psychology / Medicine / Behavior Cognition / Motivation / Attitude change / Communication / Regulatory focus theory / E. Tory Higgins / Marketing / Framing / Consumer behaviour / Social psychology / Medicine / Behavior](https://www.pdfsearch.io/img/c946ff90b644eebd2dcafdda2a049a8b.jpg) Date: 2010-10-13 00:38:22Cognition Motivation Attitude change Communication Regulatory focus theory E. Tory Higgins Marketing Framing Consumer behaviour Social psychology Medicine Behavior | | SPECIAL SESSION SUMMARY Motivational Influences in Consumer Behavior: The Role of Regulatory Focus Rongrong Zhou, Hong Kong University of Science and Technology Jaideep Sengupta, Hong Kong University of Science and TechnAdd to Reading ListSource URL: www.bm.ust.hkDownload Document from Source Website File Size: 86,31 KBShare Document on Facebook
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