Hearst Corp. / Blinder Group / the Times / San Francisco Chronicle / Times-News / GoErie.com / Cyberlink / /
Country
United States / /
Currency
USD / /
Event
Reorganization / M&A / Company Expansion / /
IndustryTerm
web platforms / newspaper advertising / online managers / technology classes / products / advertising solution / advertising position appearing / online advertising / advertising-driven solutions / web portion / online sales person / online ad / online buy / print/online programme / online products / online revenues / classified online managers / web site department / newspaper advertising departments / advertising representatives / online ventures / web site products / separate retail / web product / online sales efforts / online banner campaign / online departments / separate web sales force / present products / newspaper web site / web sales / advertising budgets / print products / online sales / advertising sales representatives / web products / technology / classified advertising / Web designers / easy-topresent online programmes / companion web site / digital media / Technology topics / web components / advertising medium / web managers / online advertising solutions / technology-based products / printing system works / Newspaper management / family-owned newspaper / web version / local advertising representatives / basic online training / /
Movie
A Tale of Two Cities / /
Person
Gail Prather / Ian Murdock / Mike Blinder / Gordon (Gordy) Prouty / Bob Cauthorn / Chris Mead / /
Position
vice president of digital media for the Chronicle / president / director of classified advertising / advertising representative / advertising director / press manager / digital media director / /
ProvinceOrState
Pennsylvania / /
PublishedMedium
The Chronicle / the San Francisco Chronicle / Times-News / the Times-News / the Erie Times-News / /
A Tale of Two Cities: A Look at a Novel Approach to Successful Convergent Sales By Mike Blinder -----------------------------------------------------------------------Date Published as Cover Story in INMA Ideas Magazine: