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Rentrak
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41	Case Study #1 “Network X” – Premium network seeking greater subscriber adop9on Obstacle: Iden&fy the op&mal number of promos a Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:20 Internet television Streaming Video on demand Free Television Video Terminology Internet broadcasting
42	Internet TV Essentials® As more and more television programming becomes available for viewing over the Internet, online content providers are finding themselves faced with a clear dilemma: they have access to an ever-gr Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Video Broadcasting Internet television Multimedia Peercasting Digital television Internet broadcasting Digital media
43	Case Study #1 Obstacle: Promote your newscasts to a compe00ve sta0on’s news audience when they are most likely to be watching Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:20 CNN Fox Broadcasting Company PM HLN Fox News Channel Television in the United States Broadcasting Radio
44	PDF Document Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-03-23 13:14:53 Rentrak Film Arts
45	TV Essentials ® Providing television measurement from more than 30 million screens and approximately 14 million households across the country, Rentrak is the trusted source for networks, agencies and advertisers, delive Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-03-23 13:14:53 Audience measurement Broadcasting Advertising Nielsen ratings Rentrak Television advertisement Ratings Marketing Business Terminology
46	TV Everywhere™ With the ability to combine movie and TV viewership information with the products audiences buy, only Rentrak can deliver a precise understanding of the viewing audience, from the programs they watch to Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-04-21 19:57:27 Television Digital television Video on demand Internet television Television technology Rentrak Audience measurement Mobile television Video Broadcasting Internet broadcasting
47	Mobile OnDemand Essentials™ No longer dependent on traditional platforms to retrieve entertainment, today’s consumer has become both attracted to and reliant on using mobile devices to watch and share video content. Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Technology Electronic engineering Broadcasting Mobile technology Mobile content .mobi Mobile
48	Case Study #1 “Network X” – Premium network seeking greater subscriber adop9on Obstacle: Iden&fy the op&mal number of promos a Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:20 Internet television Streaming Video on demand Free Television Video Terminology Internet broadcasting
49	TV Essentials ® Providing television measurement from more than 30 million screens and approximately 14 million households across the country, Rentrak is the trusted source for networks, agencies and advertisers, delive Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-03-23 13:14:53 Audience measurement Broadcasting Advertising Nielsen ratings Rentrak Television advertisement Ratings Marketing Business Terminology
50	Internet TV Essentials® As more and more television programming becomes available for viewing over the Internet, online content providers are finding themselves faced with a clear dilemma: they have access to an ever-gr Add to Reading List Source URL: www.rentrak.com Language: English - Date: 2015-02-17 16:14:21 Video Broadcasting Internet television Multimedia Peercasting Digital television Internet broadcasting Digital media

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