![](https://www.pdfsearch.io/img/7822597f2867a425a2fa28e3fe01f3d8.jpg) Date: 2015-02-17 16:14:20
| | Case
Study
Local
media
buy
using
targeted
zip
codes
Obstacle:
Adver&ser
knew
that
their
penetra&on
varied
by
zip
code
and
wanted
to
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