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Brand management / Marketing / Professional studies / Media manipulation / Brand / Reputation / Corporate communication / Engagement marketing / Brand awareness / Corporate identity
Date: 2012-01-20 17:52:52
Brand management
Marketing
Professional studies
Media manipulation
Brand
Reputation
Corporate communication
Engagement marketing
Brand awareness
Corporate identity

AN EXECUTIVE VIEW OF THE DIFFERENCE BETWEEN BRAND AND REPUTATION by Peter Zandan, Ph.D., Chairman, Research + Data Insights and Michael Lustina, Ph.D., President & COO, Research + Data Insights Abstract: This white pape

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