BMW / Rosetta Stone Ltd. / Rescuecom Corp. / Infiniti / Expedia / Goldman / INTA / Best Buy / Texas Law Review / Yahoo! / B. Texas Law Review / Google Inc. / eBay / Orbitz / Microsoft / /
University of Illinois College of Law / University of Illinois / University of San Francisco / University of San Francisco School / McCarthy Institute / /
IndustryTerm
paid search / search engine keywords features competitors / search terms / search engine combination / specified search engines / algorithmic search / competing products / search engine policies / law students / advertising expenses / Internet technology / individual web pages / offline-retail context / online world / search-results / Internet Trademark Law / algorithmic-search results / Online Advertising Program / search term / advertising revenue / search-specific / individual hotels / travel websites / unpaid search results / search engines / standardized coding protocol / advertising strategy / Internet search / search engine / search results / /
Organization
McCarthy Institute for Intellectual Property and Technology Law / International Trademark Association / McCarthy Institute / Yahoo! Bing Search Alliance / CORNELL / Illinois College / Center for the Empirical Study of Trademark Law / University of Illinois / University of San Francisco School of Law / University of San Francisco / /
Person
Greg Lastowka / Bernard J. Jansen / Hortensia Lopez-Nakano / Eric Schmidt / Tom Krazik / Randi J. Mustello / Thomas Blake / Dylan Benton / Michael Frakes / David M. Klein / Daniel C. Glazer / JIM JANSEN / H. Ross / Stacey L. Dogan / Mark A. Rosso / Jennifer E. Rothman / David A. Hyman / David J. Franklyn / Bing Ads / Pamela Parker / Larry Kim / Steven Levy / Barry Schwartz / /
Position
Director Product Manager / CEO / Professor / representative / programmer / CPA / Director / Professor of Law; Executive Director / /
HYMAN(FRANKLYN)RESUBMIT2.DOCX (DO NOT DELETE[removed]:24 PM Trademarks as Search-Engine Keywords: Who, What, When?