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Business / Marketing mix modeling / Word of mouth / Marketing performance measurement and management / Advertising / Word-of-mouth marketing / Return on marketing investment / Marketing effectiveness / Influencer marketing / Marketing / Strategic management / Marketing analytics


PRESS RELEASE CONTACTS: Nancy Smith, Analytic Partners [removed[removed]
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Document Date: 2015-02-18 12:26:41

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File Size: 87,49 KB

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City

Hollywood / /

Company

Keller Fay Group / Discovery Communications / Analytic Partners Analytic Partners / Weight Watchers / AT&T / Sequent Partners / Sequent Partners Sequent Partners / PepsiCo / Intuit / Analytic Partners / Zocalo Group / Converseon / /

Currency

USD / /

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IndustryTerm

offline accounting / paid media / media activities / digital and social media analysis / online word / paid advertising impression / social media data / media metrics development / cross-media attribution / public relations / online accounting / media metrics / social media marketing / /

OperatingSystem

Sequent / /

Organization

Mouth Marketing Association / Ogilvy / /

Person

Alice K. Sylvester / Nancy Smith / Suzanne Fanning / /

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Position

President / leader in marketing analytics / WOMMA Chairman / /

SocialTag