Contents | vii Contents Introduction v Part 1 | Why Pursue Publicity? 11 PR’s Return on Investment 13 - Return on marketing investment - Document - PDFSEARCH.IO

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	Contents \| vii Contents Introduction v Part 1 \| Why Pursue Publicity? 11 PR’s Return on Investment 13 Add to Reading List Document Date: 2010-07-28 06:51:18 Open Document File Size: 84,82 KB Share Result on Facebook Company Google / / Movie The Waiting Game / / Position Editor / Author / Reporter / / RadioStation Know 137 / / SocialTag Publicity stunt Publicity Press release Public relations Business Marketing

Contents | vii Contents Introduction v Part 1 | Why Pursue Publicity? 11 PR’s Return on Investment 13Add to Reading List